The Newport Folk Festival is one of the longest running music festivals in the country and one which has played host to an incredible list of musical talent over the decades. Situated in Fort Adams State Park in Newport, Rhode Island, the festival plays host to tens of thousands of attendees from all corners of the globe, and a roster of musical talent that spans all ages. Newport is unique in that both fans and musicians are regarded as a family. The backstage area is a welcoming, creative space where musicians with decades of experience mingle and learn from those just beginning.
For the past four years, Giles Clement has become an integral part of the Newport experience and has brought his portrait studios to the festival site. Over the course of three days, Giles works behind the scenes, collaborating with artists to create unique and lasting portraits.
The Giles Clement Studio has become essential to the Newport backstage experience and is a coveted stop for every musician playing the festival. We would love to work with Knob Creek to bring to life the faces and stories of some of the world's most talented musicians through the lens of Giles Clement at Newport Folk Festival 2018.
The Giles Clement Studio at Newport Folk Festival®
This year, Tito’s is invited to be the exclusive presenting sponsor of the Giles Clements Studio at Newport Folk Festival. Returning for the fifth year, Giles' studio has become a staple of the backstage experience for the Folk family. In his studio within the historic Fort Adams walls, Giles shoots and processes stunning 16"x20" Ambrotypes directly to glass.
As part of the dark room processing, Giles can use Tito’s vodka to bring these images to life. Along with ownership of the entire Studio experience, the Tito’s brand will benefit from ample digital amplification, onsite brand exposure, and 1-1 interaction with artists & managers backstage.
Giles Clement is a photographer with a style and approach to his craft that echos the work of a previous generation of artists. He has become known internationally for crafting honest, enduring portraits on large sheets of clear glass using a photographic process more than 160 years old.
His musician subjects have included Kris Kristofferson, Fiona Apple, Roger Waters, Elvis Costello, Regina Spektor, Burt Bacharach, Nathaniel Rateliff, Nick Offerman, Questlove, Maceo Parker, Shakey Graves and many, many others.
Images are made with a camera of his own design, a thirty-five pound intricate sculpture of aluminum and carbon fiber. The lens he uses was manufactured in 1918, originally designed as an aerial reconnaissance lens used in German Zeppelins in WWI.
Fort Adams, a former military outpost founded in 1799 has since become a state park and the site for the Newport Folk and Jazz Festivals which began in 1959. Our studio lies inside this beautiful structure and over the past five years has become a place that musicians have come to value as a quiet haven. The making of their portraits is an anual collaborative effort between themselves and the photographer to preserve the memory of a beautiful weekend.
NAMING RIGHTS "THE GILES CLEMENT STUDIO - PRESENTED BY TITO’S"
DEDICATED SOCIAL: FROM ALL OFFICIAL NEWPORT FOLK FESTIVAL CHANNELS
DEDICATED SOCIAL: GILES CLEMENT CHANNELS
INCLUSION SOCIAL: TITO’S INCLUSION IN ALL STUDIO POSTS ON GILES' SOCIAL FOR DURATION OF FESTIVAL
EMAIL - ARTIST COMMS: BRAND MENTION IN OFFICIAL PRE-FESTIVAL ARTIST COMMUNICATION + POST-FESTIVAL THANK YOU TO PARTICIPATING ARTISTS (500+ MUSICIANS)
EMAIL - PARTNER THANK YOU IN PARTNER EMAIL BLAST TO LARGER FOLK MAILING LIST
BRANDED CONTENT VIDEO: A SHORT WEB READY VIDEO SHOWING THE NEWPORT STUDIO EXPERIENCE AND CREATION OF A PORTRAIT
ONSITE - STUDIO ARTIST BAR: ONSITE EXPERIENTIAL BRANDING & SAMPLING
ONSITE - ARTIST GIFTING: ARTIST GIFTING & SAMPLING WITHIN THE PRIVATE ARTISTS AREA BACKSTAGE
ONSTAGE BRANDING: THANK YOU SLIDE ON MAIN & QUAD STAGE VIDEO SCREENS DURING THE 3-DAY FESTIVAL (1X/DAY)
What is an Ambrotype?
How can Tito’s vodka factor in?
Post Festival Gallery
In addition to the partnership at the festival we would love to work with Tito’s in sharing the 2019 portraits, and those taken at Newport for the past five years, in an art gallery environment in New York City. This gallery show would give a wider audience the chance to connect with the brand, and generate organic visibility.
Portraits from previous years include: Kris Kristofferson, Fiona Apple, Roger Waters, Amy Helms, Susann Vega, Andrew Hozier, Margo Price, Nathaniel Rateliff, Maceo Parker, Charlie Gabriel, Leslie Odom Jr., Charles Bradley, Regina Spektor, Shakey Graves, Jeff Tweedy and many, many more.
NEWPORT FOLK FESTIVAL
NEWPORT FOLK ATTENDANCE: 30K
ORGANIC ARTIST SOCIAL REACH
Artists are encouraged to share their images on social channels and asked to thank the studio partner. The following of many of these artists is in the hundreds of thousands.
ORGANIC PRESS COVERAGE
The photos from previous years studio activations have been run in Rolling Stone and Vanity Fair. This year we are working to bring on another major media partner to amplify the images reach.
The Ambrotype Images
Thank you very much for taking the time to consider being a part of the Newport experience!